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AGENDA
Day One
Sunday, Feb. 27, 2011
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7:30 a.m. - 8:30 a.m.
Location:
Baltimore 1 & 2
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Registration Breakfast
Sponsored by: Dunkin' Donuts (dunkinbrands.com) |

8:30 a.m. - 10:00 a.m.
Location: Baltimore 3-5
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Academy Of Concessions
Moderator: Stephen Freibrun, SH&E Commercial Planning Group
Concessions 101: Optimize Opportunities – Concessionaires And Airports
Amplifying your chance of winning new business at airports: Learn how
to create a robust and structured solicitation response and offer the best
concepts to fit the market. Pat Murray, senior vice president of business
development for SSP America. Paul Brown, aviation concessions director, ATL.
Capitalizing on special events at your airport i.e., Super Bowl, World Cup,
Olympics, Stanley Cup and other traffic-boosting occasions. Chris Gilliland,
manager, retail sales & service programs, YVR. |

| 10:00 a.m. - 10:15 a.m. |
Coffee Break
Sponsored by: Dunkin' Donuts (dunkinbrands.com) |

10:15 a.m. - 11:30 a.m.
Location: Baltimore 3-5
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Concessions 201: Reap More Revenue From Existing Sources
Converting your cashiers or wait-staff into salespeople. Tom Hurd,
executive vice president of InMotion Entertainment.
Developing agreements with rent structures, terms and conditions
that incentivize concessionaires to grow sales. Alan Gluck, aviation business
manager, FLL. |

11:30 a.m. - 12:30 p.m.
Location: Baltimore 3-5 |
Concessions 301: Innovate In The Current Marketplace
Adjusting for a down economy and knowing when and how to go upmarket
Joan Ryzner, senior vice president, HMSHost Retail.
Spotlighting the passenger experience to turbo-charge commercial revenues.
Sally Covington, deputy manager of aviation, public relations and marketing, DEN. |

12:30 p.m.
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Bus Departs For Tour Of BWI
Transportation Sponsored by: Faber (faber-intl.com) |

2:00 p.m. - 2:45 p.m.
Location: Baltimore 3-5
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New Opportunities
SFO will provide details on 24 news, gift and specialty opportunities coming out this spring. They are located in Terminals 1 and 3 and the International Terminal. |

2:45 p.m. - 3:30 p.m.
Location: Baltimore 3-5
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New Opportunities
MWAA will outline upcoming business opportunities at DCA and IAD. |

3:30 p.m. - 3:45 p.m.
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Coffee Break
Sponsored by: Dunkin' Donuts (dunkinbrands.com) |

3:45 p.m. - 4:30 p.m.
Location: Baltimore 3-5
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New Opportunities
DFW will discuss the many opportunities available during its multi-year, four-terminal renovation program. |

| 6:00 p.m. - 8:00 p.m. |
Registration |

7:30 p.m. - 9:00 p.m.
Location: Prince
George's Exhibit Hall C
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Opening-Night Reception in the Exhibit Hall
Opening-Night Reception Sponsored by: HMSHost Corp. (hmshost.com)
Exhibit Hall Sponsored by: AIRMALL USA (airmallusa.com) |

Day Two
Monday, Feb. 28, 2011
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| 7:30 a.m. - 8:30 a.m. |
Continental Breakfast And Exhibit Hall Open
Exhibit Hall Sponsored by: AIRMALL USA (airmallusa.com)
Breakfast Sponsored by: AREAS USA (areasusa.com) |

8:30 a.m. - 8:45 a.m.
Location: Woodrow
Wilson Ballroom |
Opening Remarks
Opening Remarks and Keynote Speaker
Sponsored by: OTG Management (otgmanagement.com)
Introductory remarks by Pauline Armbrust, president and CEO of Airport Revenue News.
Opening remarks by Lynn Hampton, interim CEO for MWAA, and Paul Wiedefeld, executive director for BWI. Introduction of keynote speaker by Greg Principato, president of Airports Council International-North America. |

8:45 a.m. - 10:00 a.m.
Location: Woodrow
Wilson Ballroom |
Keynote Speaker:
Daniel Levine, director of the Avant-Guide Institute. He’s razor sharp about where consumer culture is headed and will tell you how powerful social trends will impact the traveling consumer. Learn how you can reap major benefits by knowing how your passenger is changing and responding in innovative ways to win customers and dramatically increase sales. How will consumer trends and their related effects impact your passengers’ values and attitudes? What reasons do they need to buy, and how can you profit? Levine is the best-selling author of more than 20 books on consumer marketing, tourism and global cultural trends. His latest book describes the social effects of the economic downturn and offers a prescription for destinations, businesses, brands, products and services to capitalize on the behavioral changes of their customers. |

10:00 a.m. - 10:30 a.m.
Location: Prince
George's Exhibit Hall C |
Coffee Break In The Exhibit Hall
Sponsored by: Dunkin' Donuts (dunkinbrands.com) |

Concurrent Sessions
10:30 a.m. - 11:45 a.m.
Location: Woodrow
Wilson Ballroom |
What’s New And Fresh In The Food Business?
Moderator: Stan Synkoski, vice president of business development for PremAIR Hospitality Group. Speakers: Phil Friedman, former chairman and CEO of McAlister's Corp. In 1999, Friedman acquired McAlister's Deli, growing it from a 25-unit franchise to nearly 300. Elizabeth Blau, is the founder and CEO of Blau & Associates, a leading restaurant development company servicing high end clients such as the Ritz Carlton Hotels, Trump Casinos and Wynn Resorts among many others. Wallace Doolin, is chairman and founder of Black Box Intelligence, a business intelligence and technology resource for the restaurant industry. He holds decades of experience in restaurant operations at all levels and is committed to providing the latest data critical to the industry. Hear their outlook on the hottest trends taking place in the food and restaurant arena. |

Directors' Session
10:30 a.m. - 11:30 a.m.
Location: Baltimore 3-5 |
Security Update
To what extent have U.S. investments in airport security paid off, and how could TSA approaches to security be improved? Jack Riley, vice president and director of RAND National Security Research Division, will discuss why the actual threat of a domestic terrorist attack is lower than commonly believed and how airports can better protect their facilities, improve the experience for the traveling public and save the federal government billions per year. |

Concurrent Sessions
11:45 a.m. - 12:45 p.m.
Location: Woodrow
Wilson Ballroom |
New Revenue Streams
Moderator Bruce Boudreau, principal, LeighFisher. Speakers: Toby Sturek, president of Clear Channel Airports will inform you about exciting, new cutting-edge advertising technologies that will boost your advertisers’ marketing effort and produce fresh revenues for your airport. Learn how you can get promotional messages to your passengers and guide them to specific locations while they are in your terminal, through push notifications and couponing. Hear David Saleme, A.A.E., concessions manager for Columbus Regional Airport Authority, reveal the latest high tech services at CMH that passengers are loving and from which new revenues are flowing. |

Directors' Session
11:30 a.m. - 12:30 p.m.
Location: Baltimore 3-5 |
Economic Forecast
John Heimlich, chief economist, ATA, will talk about the outlook for airlines in 2011 and the potential impact on airports. Find out whether the airlines expect their 2010 return to profitability to be sustained in 2011 beyond and what that might mean for airports and other aviation entities. |

12:45 p.m. - 2:30 p.m.
Location: Prince
George's Exhibit Hall C |
Lunch In The Exhibit Hall |

1:00 p.m. - 2:30 p.m.
Location: Annapolis 1-4 |
Property Managers-Only Meeting and Luncheon
Sponsored by: Westfield Concession Management (westfield.com/airports)
Co-Moderators: Sal Amico, manager of airport concessions for BOS; Carolyn Phillips, manager of retail for DFW. Discuss, commiserate, resolve and get candid about the issues of the day with your airport colleagues. No press allowed |

2:30 p.m. - 5:00 p.m.
Location: Prince
George's Exhibit Hall C |
Exhibit Hall Networking
Exhibit Hall Sponsored by: AIRMALL USA (airmallusa.com) |



Day Three
Tuesday, March 1, 2011
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7:30 a.m. - 8:30 a.m.
Location: Prince
George's Exhibit Hall C |
Continental Breakfast And Exhibit Hall Open
Breakfast Sponsored by: ClearChannel AIRPORTS (clearchannelairports.com) |

8:30 a.m. - 9:30 a.m.
Location: Woodrow
Wilson Ballroom |
Keynote Speaker
Sponsored by: InMotion Entertainment (inmotionstores.com)
Moderator: Lise D’Andrea, president & CEO of Customer Service Experts.
Speaker: Shep Hyken, customer service expert and best-selling author of “The Cult of the Customer: How to Create an Amazing Customer Experience that Turns Satisfied Customers into Customer Evangelists.” You will walk away from his presentation with specific ideas, strategies and concepts to build the strongest possible relationships with your customers, clients and fellow employees.
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Concurrent Sessions
9:30 a.m. - 10:30 a.m.
Location: Baltimore 1 & 2 |
Face Time With Shep Hyken (by invitation only). |

Concurrent Sessions
9:30 a.m. - 10:30 a.m.
Location: Woodrow
Wilson Ballroom |
Retail Trends
Moderator: Pat Banducci, senior vice president of business development for HMSHost Corp. Speaker: James Dion, president of Dionco Inc. "Will We Ever 'Party Like Its 1999' Again?" Hear this retail expert’s outlook on where American consumers will be in 2011, how they will spend, and what it will take to get their attention and open their wallets. He will describe the critical trends shaping consumer behavior, specifically the traveling pubic, and how retailers and service organizations can take advantage of these insights. Plus, he will reveal exciting new findings from his annual study to be released in January. |

Concurrent Sessions
10:30 a.m. - 11:30 a.m.
Location: Woodrow
Wilson Ballroom |
Customer Service Workshop With Shep Hyken
Work with Hyken one on one and get hands-on involvement with his methodologies for building the rock-solid loyalties of your customers and employees. |

Directors' Session
10:30 a.m. - 11:30 a.m.
Location: National
Harbor 3 |
Protect Your Airport
David Schwartz, director of the Support Sky Harbor Coalition, will reveal how his 501(c)(4) organization promotes PHX’s economic vitality to the community and protects it from attacks by disgruntled community groups who would otherwise thwart progress. |

11:30 a.m. - 12:00 p.m.
Location: Prince
George's Exhibit Hall C |
Coffee Break InThe Exhibit Hall
Sponsored by: Dunkin' Donuts (dunkinbrands.com) |

Concurrent Sessions
12:00 p.m. - 1:00 p.m.
Location: Baltimore 3-5 |
Schmooze Time For Airports And Concessionaires: Session 1
Sponsored by: Pacific Gateway Concessions (pgconcessions.com)
Airports and concessionaires meet one on one at pre-scheduled times. |

Directors' Session
12:00 p.m.- 1:00 p.m.
Location: National
Harbor 3 |
Technology Impacts
Christina Cassotis, vice president of SH&E, and Chris Davey of Sapient Nitro discuss how technology is impacting the passenger experience and how it will change terminal design, existing facilities, service delivery and concessions. |

1:00 p.m. - 2:30 p.m.
Location: Prince
George's Exhibit Hall C |
Lunch In The Exhibit Hall |

| 2:30 p.m. |
Exhibit Hall Tear Down |

2:30 p.m. - 3:30 p.m.
Location: Baltimore 3-5 |
Schmooze Time For Airports And Concessionaires: Session 2
Sponsored by: Pacific Gateway Concessions (pgconcessions.com)
Airports and concessionaires meet one on one at pre-scheduled times. |

| 7:30 p.m. - 8:00 p.m. |
Registration |

7:30 p.m.
Location: Woodrow
Wilson Ballroom |
ARN Awards Banquet Masters Of Ceremonies: Joseph DiDomizio, president & CEO of the Hudson Group and Susan Baer, director of aviation for the Port Authority of New York and New Jersey. |

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